AMZN

AMAZON COM INCNasdaq

Three independently researched cases — bear, base, and bull — generated automatically from published financials. Every assumption is justified and cited; the discount rate is computed from researched market inputs.

Market vs intrinsic value as of valuation

Price $247.23
Market cap $2.7T
Bear
$12.72 / share$138.3B IV-94.9%
Base
$37.16 / share$404.1B IV-85.0%
Bull
$73.08 / share$794.7B IV-70.4%

Compared against the researched share price for AMZN; recalculate the valuation to refresh it.

Base inputs from financials

source period →

Base revenue (TTM)

$742.8B

Diluted shares

10,874,000,000

Net cash

$21.2B

Bear

medium confidence

$12.72

IV / share

-94.9% vs $247.23

Enterprise

$117.1B

Equity

$138.3B

Discount rate

9.6%

Cost of equity

9.9%

Revenue growth9.5% → 8.0% → 7.0% → 6.0% → 5.0%medium

Starts at the low 2026 analyst revenue-growth estimate and fades as cloud growth and retail growth normalize below current Q1 momentum.

Operating margin12.0%medium

Keeps margins below current TTM/Q1 levels to reflect AI infrastructure costs, tariff risk, and lower AWS contribution than consensus.

Tax rate25.0%medium

Uses a rate above the 0.24 market input to allow for less favorable geographic mix and reduced investment-tax benefits.

Reinvestment rate90.0%medium

Assumes elevated AI and fulfillment capex consumes most after-tax operating profit, consistent with depressed recent free cash flow.

Terminal growth2.5%high

Uses a mature-company nominal terminal growth rate below the current Treasury yield and below the base case.

Base

medium confidence

$37.16

IV / share

-85.0% vs $247.23

Enterprise

$382.9B

Equity

$404.1B

Discount rate

9.6%

Cost of equity

9.9%

Revenue growth14.8% → 11.5% → 10.0% → 8.5% → 7.0%medium

Anchors year one to the 2026 consensus growth estimate and then fades toward high-single-digit growth as scale rises.

Operating margin14.5%medium

Assumes modest operating leverage from AWS, advertising, and retail efficiency while allowing for continuing AI infrastructure spend.

Tax rate24.0%medium

Uses the current market-model effective tax assumption for Amazon.

Reinvestment rate78.0%medium

Reflects heavy but partly productive reinvestment as AI capex remains high while operating cash flow scales.

Terminal growth3.0%high

Applies a mature nominal growth assumption below the risk-free rate but above the bear case.

Bull

low confidence

$73.08

IV / share

-70.4% vs $247.23

Enterprise

$773.5B

Equity

$794.7B

Discount rate

9.6%

Cost of equity

9.9%

Revenue growth17.2% → 14.5% → 12.5% → 10.5% → 8.5%medium

Uses the high 2026 analyst growth estimate and extends stronger growth from AWS AI demand, ads, and marketplace mix.

Operating margin17.0%medium

Matches an upside case where AWS and advertising mix expansion lifts consolidated profitability toward KeyBanc's 2028 implied margin.

Tax rate23.0%low

Assumes slightly better tax efficiency than base from geographic mix and investment-related deductions.

Reinvestment rate68.0%medium

Assumes AI capex remains large but produces better incremental returns, reducing reinvestment intensity versus base.

Terminal growth3.5%medium

Uses the highest terminal growth case while keeping it below the current long-term risk-free benchmark.

Market inputs researched

Risk-free rate

Uses the recent U.S. 10-year Treasury yield as the USD nominal risk-free rate.

4.6%
medium
Beta

Uses the current market beta embedded in a recent AMZN CAPM/WACC calculation.

1.2
medium
Equity risk premium

Uses Damodaran's July 2026 U.S. implied equity risk premium for the broad market.

4.4%
high
Share price

Uses the latest available regular-session closing price before the Jul. 19 2026 weekend date.

247.23
high
Cost of debt

Estimates Amazon's marginal pre-tax borrowing cost from its long bond trading below par and the recent long Treasury yield.

5.7%
medium
Reasoned bycodex-cli
Why the model matters →

Generated 7/19/2026, 10:42:27 AM · pipeline v1.0.0

For research and educational use only. Valuation estimates are not financial advice.